WELCOME!

Digital enthusiast with passion for digital insights and getting things done

About Me
I help companies improve their digital platforms through effective content, web analytics, and user testing.By bringing hands-on experience from Telenor and Canal Digital Kabel, I combine data-driven insight with content with a clear sense of what users need.

With a Bachelor with Honours degree in International Marketing from BI Norwegian Business School, ESADE, and ICADE, I bring an international perspective to my work. I also spent seven years working as a Personal Trainer – a role that taught me a great deal about motivation, progress, and real-world communication.

Outside of work, I make time for strength training at the gym – it helps me reset, stay focused, and feel balanced. I also enjoy spending time with my children – being present and playful with them helps me reconnect with what really matters. I enjoy watching football and ice hockey too – the atmosphere, the tension, and the unpredictability of the game have always drawn me in. In the winter, you’ll often find me on a snowboard.

I have a genuine curiosity for technological innovation and love exploring how new tools can solve real problems, improve experiences, and make life – and work – a little smarter.
How Can I Help
🧩You have data, but not insight
I make sense of numbers – helping you focus on what matters, not just what’s measurable.

🎯 Your content doesn’t convert
I help you sharpen your message and structure – so the right users take the right action.

📉 You’re losing users along the way
Through behavioural data and testing, I help you identify and fix UX and conversion gaps.

⚙️ You need someone who can both think and bridge strategy and execution.
I’m used to stepping into delivering clarity, structure and progress.


I work across the digital value chain – from insight to execution. I help companies understand their users, improve their content and make better decisions online. Here's how

Web Analytics & Insight

I translate data into insight. Whether it's Web Analytics, HubSpot or Hotjar, I help identify what matters and what needs to change – without getting lost in the numbers.

Content & Optimization

I create and improve digital content that speaks to users and drives action. My background combines communication, UX thinking, and an understanding of business goals.

SEO & Visibility

I help businesses get found by the right people. From keyword research and technical audits to on-page optimization – I make sure your site is both user-friendly and search engine-friendly.