WELCOME!

Digital enthusiast with passion for digital insights and getting things done

About Me
I help companies improve their digital platforms through effective content, web analytics, and user testing.By bringing hands-on experience from Telenor and Canal Digital Kabel, I combine data-driven insight with content with a clear sense of what users need.

With a Bachelor with Honours degree in International Marketing from BI Norwegian Business School, ESADE, and ICADE, I bring an international perspective to my work. I also spent seven years working as a Personal Trainer – a role that taught me a great deal about motivation, progress, and real-world communication.

Outside of work, I make time for strength training at the gym – it helps me reset, stay focused, and feel balanced. I also enjoy spending time with my children – being present and playful with them helps me reconnect with what really matters. I enjoy watching football and ice hockey too – the atmosphere, the tension, and the unpredictability of the game have always drawn me in. In the winter, you’ll often find me on a snowboard.

I have a genuine curiosity for technological innovation and love exploring how new tools can solve real problems, improve experiences, and make life – and work – a little smarter.
How Can I Help
🧩You have data, but not insight
I make sense of numbers – helping you focus on what matters, not just what’s measurable.

🎯 Your content doesn’t convert
I help you sharpen your message and structure – so the right users take the right action.

📉 You’re losing users along the way
Through behavioural data and testing, I help you identify and fix UX and conversion gaps.

⚙️ You need someone who can both think and bridge strategy and execution.
I’m used to stepping into delivering clarity, structure and progress.


What I Do

I work across the digital value chain – from insight to execution. I help companies understand their users, improve their content and make better decisions online. Here's how

Web Analytics & Insight

I translate data into insight. Whether it's Web Analytics, HubSpot or Hotjar, I help identify what matters and what needs to change – without getting lost in the numbers.

Content & Optimization

I create and improve digital content that speaks to users and drives action. My background combines communication, UX thinking, and an understanding of business goals.

SEO & Visibility

I help businesses get found by the right people. From keyword research and technical audits to on-page optimization – I make sure your site is both user-friendly and search engine-friendly.

Testimonials

Jens Brustad
CEO Looping AS

We used Henrik to improve the SEO structure of Looping’s website and quickly saw noticeable results. He worked in a structured and efficient manner, with a strong understanding of both technical and strategic aspects. Henrik is solution-oriented, easy to collaborate with, and delivers on his promises – we highly recommend him.

Looping
Anders Holt
Web Manager @ Telenor Bedrift
     

Henrik is a studious and conscience minded person. He has a healthy interest in details – while having a good eye for the strategic level. He always works hard and to the point, also when keeping his own and his colleagues spirits up.

Monica Eriksen
Founder @ Designifix AS

Henrik is a very trustful and hard working person, focused on achieving his goals. He is a very positive and honest team player, pragmatic and solution oriented. I therefore give him my wholehearted recommendation!

Sakib Abdullah
Senior Product Lead @ WillowTree
     

We were working on a project to reduce calls in call centres an increase digital footprint of our customers. Henrik was not in the project initially but we invited him to guide us and help us with content and some other stuff. Without hesitation, she stepped in and took the lead. His contribution helped us launched that project on time. As an existing employee of Telenor, Henry could take me to different department and introduce me with people. I always saw he was well known and kept amazing relationships with his peers. He was brilliant on some of the mobile app, strategy and feature we were building. In one of the situation when we were having some trouble contacting user interviews, he stepped in and guide us through it. He always had a customer centric mentality. I believe Henrik is an outstanding professional and mindful individual. I wish him all the success in his professional and personal life.

Contact

  • Oslo, Norway